Voice-overs for commercials play a critical role in all ad campaigns. By adding the perfect tone and emotions to the message, they help attract the target audience’s attention. A professional voice-over artist has years of experience under his belt. He knows how to make an impact on the audience by aligning the voice-over with the ad copy and the accompanying music and other elements.
Most ad campaigns have specific voice-over artists working on them for a long period. That makes the voice connect with the brand and there comes a stage when the voice becomes indistinguishable from the brand.
The voice-overs for TV and radio commercials are usually made in short sessions. These have gained a lot of popularity over the years. A voice-over artist also brings skills like dubbing for commercials and narrating for commercial videos to the table. Let’s check out the various types of commercial voice-overs that exist in the world of advertisement campaigns.
The Various Types of Audio Commercials
- Commercials on the Internet
Commercials of this type are gaining in popularity rapidly since they can reach an incredible number of people running into millions. You can run these ads either as pre-roll for YouTube channels or you may also use them in a podcast. You may also try running ads on social media and various streaming platforms since they are pretty effective and have considerable reach. Explainer videos are also emerging as a popular format for internet marketing.
- Commercials on Television
True, your visuals need to be appealing when you are looking to grab audience attention through a TV commercial. However, the voice-over is no less important since it has the power to transform your telecast from something dull and monotonous to an ad campaign that’s really engaging, in fact engrossing. Not only are the targeted consumers focused on the images on the screen, they are also hooked to the message that’s delivered through the voice-over. Engaging a capable and professional voice-over artist can add life to an otherwise dull script. Since TV ads cater to a large audience, it’s vital that the visuals are in sync with the audio so that a catchy commercial is created.
TV commercials can unleash the power of images to grab viewer attention; radio commercials can’t. Therefore, the voice-over in radio commercials needs to be really engaging and lively so that a picture can be created in the listeners’ minds. There are hundreds of ads being made to be aired on the radio every day. Your ad needs to stand out. Depending on the content, the voice-overs shall have to be either charismatic, catchy or humorous so that the audience attention can be captured. That will help enhance the listening experience for the audience. These days, there are radio stations with in-house RJs or hosts who do voice-over for commercials. However, for maximum impact, brands of repute prefer recording with voice-over artists and then they send the ready commercial to the radio stations so that they can be aired.
These are a more subtle and understated form of advertising. Being more engaging, they help your brand stand out in the constant tirade of daily ads. These commercials have the voice-over artists clearly and loudly mention that a certain show is being sponsored by a particular brand or product. It’s very common coming across TV and radio programs that are sponsored by brands these days. There’s a rush among brands to sponsor programs on TV and radio that are very popular. If the sponsored program is a hit, a voice-over artist cheerfully announcing the brand sponsoring the program earns that brand a lot of prominence.
If it’s a powerful ad format you seek that endorses your brand outright, live read commercials are the thing for you. These are a live promotion of your brand and there are no breaks for ads and neither are these recorded ads. No other form of advertising can match these when it comes to exercising persuasion power over the audience since the ad is read out by the VJ or the VO live on air. Live read commercials have an average length ranging between 10 and 60 seconds. These can be presented during the course of the entire show as small capsules. This way, more information can be shared with the audience about the product or brand. The ROI is better as well since these ads have a higher possibility of generating a better response.
Brick-and-mortar business owners can use in-store commercials very effectively to boost sales. Your in-store promotional offers may well be very attractive. However, if your customers don’t get to know about them, they won’t avail your offers and the response to them will be lukewarm. This is where a VO artist comes into the picture. You can engage a VO artist with a lively voice to announce the various promotional deals you are offering on the in-store radio so that you can inform your customers about them. You have a very high possibility of driving up sales if you run an in-store commercial featuring a professional VO artist announcing the various offers to add punch to the enticing displays in your store.
Conclusion
Engaging a voice-over artist to create an engrossing commercial ad campaign is an easy and effective way to promote your product or brand. It’s important that your commercial stands out in the crowd. You need a VO artist with complete control over tone and modulation who helps you create a campaign that resonates among the audience and connects with them successfully.
Not only does a convincing and persuasive voice familiarize the audience with the product or brand, it also helps them gain the trust of the targeted audience. Once your brand is known to the audience, the possibility of boosting your sales is that much higher. Have a professional voice-over artist do the narration for your ad campaign so you can engage your audience without fail. Only if you can engage your audience can you boost your sales.
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darren@darrenkvo.com